May 1, 2006 14:09 by
Admin
A world first from legendary photographer Mick Rock changes the way
people view concerts around the globe.
At the historic Manchester v Cancer concert which saw dozens of
Mancunian heroes take to the stage together for the first time ever,
the 10,000 fans could download live backstage images direct to their
mobiles.
Thousands of pounds were raised through texting, adding to the £150,000
made on the night for cancer research at Christie Hospital - Europe's
largest cancer treatment and research centre.
Staged by Great Northern Productions, the new company set up by
ex-Smiths bassist Andy Rourke, the money will help fund a Gene Therapy
Research Centre backed by Professor Robert Hawkins, which aims to
investigate alternatives to chemotherapy.
New Order, Doves, Elbow, Johnny Marr & The Healers, Nine Black
Alps, 808 State, Shaun Ryder and more played at the concert and they
were all photographed backstage by Mick Rock.
He captured their performances using the cutting-edge Nikon D2X digital
camera and then sent the images via a wireless network to the vision
mixing console in the MEN Arena. Images were then edited on the fly and
sent as content feed to the lighting production crew who interpolated
the stills in the video and lighting mix for the performances.
The audience took part in the action by texting ROCK to a shortcode,
which then generated a WAP push text message to handsets linking
directly to an online thumbnail gallery with pictures of each artist.