FlirtFinder, the mobile dating brand owned by mobile content firm Isomob, has enjoyed consistent growth since its launch at the end of 2008.  However, recent changes in the last month by mobile operators, along with the implementation of web PayForIt, have seen the traffic on the service jump by 60% in October. 

Among the key statistics are: 

• The average paying member now sends 15 PayForIt billed messages a month.
• Half of the members that have joined the service since it launched in 2008 are still actively using the service today.
• The average member visits the service 27 times and more than half of those visits result in chargeable message credits being spent. 
• An average visit to the service will result in 18 pages being viewed, equating to 486 pages viewed per member. 

Managing Director Justin Battell said, "These numbers are very encouraging, especially for a premium, rather than a free or ad-funded service. When we looked at the user trends we discovered that every member joining the service generated more revenue than the last. As the database grew the number of possible connections increased and that meant more opportunities for chargeable interaction.

"The next phase of development will result in a faster user experience with more functionality and options accessed directly off the home page. We are also adding more innovative and fun things to do on the service, focusing on creating those all-important connections between members. The changes made by Operators and PayForIt mean that many of our members who - up until now - have been experiencing purchasing problems are now able to buy. It’s been enormously frustrating to spend money on acquiring members only to then have them call our helpline with billing problems entirely caused by the limitations of the operators’ networks, or PayForIt.”  

About Isomob

• Isomob is a European mobile technology company that builds and runs mobile technology platforms enabling content uploading, downloading and sharing among mobile communities.
• The key product areas include, mobile social networking, chat, UGC and content download platforms
• Isomob runs interactive mobile services directly with Network Operators across Europe and on behalf of its media and brand partners
• A privately-held company since 2005, Isomob is based in Epsom, Surrey

For further information about Isomob please contact: Alisdair Anderson - Commercial Director T. +44 (0) 1372 740763 alisdair@isomob.com